The Illinois Institute of Technology (IIT) Institute of Design will hold its annual Strategy Conference on May 17–18 in Chicago. Now in its third year, the conference builds a strong bridge between design and business strategy. In its new strategic partnership with AIGA, IIT makes special registration discounts available to AIGA members.

The Institute of Design Strategy Conference is an international executive forum addressing how businesses can use design to explore emerging opportunities, solve complex problems and achieve lasting strategic advantage. Attendees will hear form Chris Anderson, editor of WIRED and author of The Long Tail; Josephine Green, Senior Director of Trends and Strategy for Philips Design; and Hasso Plattner, co-founder of software giant SAP. Senior executives from SK Telecom, ETS, McDonald’s and the Council on Foreign Relations will also offer insight into the strategic advantages of design for business.

www.id.iit.edu/events/strategyconference/2007/