Creating the Perfect Design Brief

A one-day seminar in the DMI Professional Development Program.

A design brief, also often called a creative brief, is the most essential ingredient for any major design project. However, it is often one of the least understood documents among the various stakeholders involved in a design project.
A well-crafted brief can actually shorten the time it takes to execute the design process, and also make the process of having a design solution approved much easier. Who should “own” or take accountability for a design brief? Do I need to develop a design brief for every design project? What is the primary reason for being of a design brief? Should it be a living document that is updated frequently? These are only a few of the questions about design briefs, which are fully addressed in this highly popular seminar.

Taught by Peter Phillips, design strategy consultant, and author of “Creating the Perfect Design Brief.”

Current AIGA members receive a discount on all DMI seminars and conferences. Click here for more information and to register for this event.